This policy is effective from May 18, 2018.

This privacy policy sets out how Athletics Weekly (“AW”) uses and protects any information that you provide when you use this website.

AW is committed to ensuring that your privacy is protected. If we should ask you to provide certain information by which you can be identified when using this website you can be assured that it will only be used in accordance with this privacy statement.

AW may change this policy and you should check this page from time to time to ensure that you are happy with any changes.

What information do we collect about you?

When you sign up to our services, such as our website forums, mobile applications, regular newsletters, enter competitions, buy a magazine subscription, download our app, order products or take up a reader offer we may ask for personal information about you. This can include information such as your name, email address, postal address, telephone or mobile number, date of birth or such other information relevant to customer surveys and/or offers. Different services may ask for different types of information and in some instances AW may offer services that require you to set up an account prior to receiving such services

In addition, we may collect information about you and your website usage through the use of cookies. If you choose, you may opt out of allowing our cookies to collect information about you. For further information please go to the section on cookies below.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • Processing orders and requests
  • Periodically sending promotional emails about new products, competitions, special offers or other information which we think you may find interesting by email
  • We may also use your information to contact you for market research purposes

We will use the information we collect about you to analyse web usage and compile aggregate statistics about our users, for advertising and marketing purposes and to enable us to provide a more personalised internet experience. For further information please go to the section on cookies below.

Cookies policy

What is a cookie?

A cookie is a small text file that we, and in certain circumstances third parties, place on your browser when you visit our website or open some of our emails. Cookies, amongst other things, allow AW to recognise you each time you re-visit our website and provide you with a more personalised user experience. There are in existence a variety of different cookies which are designed for use in specific sets of circumstances.

How do AW and third parties use cookies?

You should be aware that information on you may be collected through the use of cookies when you use this website and/or selected third party sites. It is essential that AW uses some cookies in order to provide you with the services you have requested from AW. Some cookies, however, while useful, are not essential, and when using this website you agree to the use of these non-essential cookies unless you specifically set your browser to reject them.

When you initially enter this AW site we may place an anonymous cookie on your browser to enable us to recognise you the next time you visit the site. We may also place a further cookie on your browser when you register for one of our services, this will enable us to remember you next time you come to sign in, eliminating the need for you to re-enter your login details and customising your future uses of our site.

Cookies may also be used to track your use of this website to better develop it, for example, determining which parts of the website are most popular and determining content accordingly.

We may also place cookies on your browser to provide you with behavioural advertising and monitor the advertising on our site to, among other things, ensure that you are not subjected to intrusive advertising.

Small pieces of code called pixel tags, web beacons or GIF files, are used in conjunction with cookies to help us manage and monitor our online advertising and wider business arrangements with third parties. These files will allow us to aggregate anonymous information relating to advertising and website usage. The type of information collected includes, but is not limited to, information relating to advertising responses, page views, promotion views and purchases made. Such pixel tags may be used to recognise cookies generated by third parties and inform us and/or third parties of which advertisement or link brought you to our website, allowing us to monitor the efficacy of our business relationships with third parties.

How to manage or refuse cookies

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up.

You can block the use of cookies on our Website by activating the settings in your browser. Please visit the “Manage Cookies” section of the All About Cookies website where you can find comprehensive information on cookie management and blocking for a wide variety of browsers.

Use of different cookies

We will use different cookies at various different stages of your use of our website and below we summarise some of the key cookies on our site.

Tracking and customisation cookies:

These are used to recognise repeat visitors to the AW website and customise the visitor experience, as described above. They may also be used in conjunction with other information we or our third party partners hold to attempt to record specific browsing information (for example, regarding the way visitors arrive at this website, pages viewed, options selected, information entered and the path taken through the AW site).

Session cookie:

These are used to maintain your session when you sign in on this website, allowing you to access AW’s online services without the need to sign in on every page you visit. The session cookie is used to tailor advertising to you on AW online services and websites and selected third party websites.

Advertising cookies:

In addition, AW works with third parties for the purpose of delivering targeted behavioural advertising to this website. Through the use of cookies, anonymous information about your use of our website and other websites will be used to provide more relevant adverts about goods and services of interest to you.

Cookies enable behavioural advertising through the use of “audience segments” to provide you with advertising based on content that you have previously viewed on this website and other third party websites. We may also share behavioural data with other websites. This may mean that when you are on other websites you are served advertising based on your behaviour at this website, and on this website you may be served advertising based on your behaviour on other sites.

Opting out of behavioural advertising or tracking does not mean that you will no longer receive advertising when you are using this website. It simply means the advertising you see will not be customised for you.

More general information about behavioural advertising can be found at

Research cookies:

These gather data across the AW website through using cookies and pixel tags for the purposes of gathering research data on the traffic and users of the site.

Cookies placed independently by third parties:

The majority of adverts you see on the AW website will have been placed by third parties. These third parties may choose to generate their own cookies for the purposes of collecting anonymous information relating to the viewing of their advertising. The information collected cannot be used to personally identify someone.


When you log into our website, we may share information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with our partner LiveRamp. LiveRamp uses this information to create an online identification code for the purpose of recognizing you on your device. This code does not contain any of your identifiable personal data and cannot be used to re-identify you. We place this code in our cookie and allow it to be used for online and cross-channel advertising. It may be shared with our advertising partners and other third party advertising companies globally for the purpose of enabling interest-based content or targeted advertising throughout your online experience (e.g. web, email, connected devices, and in-app, etc). These third parties may in turn use this code to link demographic or interest-based information you have provided in your interactions with them. You have the right to express a choice regarding our sharing of this data with LiveRamp for the above purposes, of the creation of this code, or of our sharing of the code with our advertising partners.

When you use our website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with our partner, LiveRamp Inc and its group companies (‘LiveRamp’). LiveRamp may drop a cookie on your browser or directly in our emails and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. Similarly, when you use our mobile apps, we may also share hashed and de-identified email addresses, mobile device ID, location data, and advertising identifiers with LiveRamp, which uses that information to create a link between your mobile device and its databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email and in app etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. You have the right to exercise your rights under GDPR including opting out of LiveRamp’s Cookie or Mobile Identifiers and can easily do so by clicking on this link:


With consent, we use data to:

  • Analyse user cohorts and behaviours across our website; we build aggregated audiences around key attributes and behaviours.
  • Facilitate targeted advertising on sites represented by SN&CK Media Limited to provide relevant advertisements to you and to make effective use of advertising inventory.
    We facilitate the above functions by using advertising technology providers:

LOTAME – data management platform, for the purpose of gaining audience insights and enabling consented audience data to be activated through our advertising platforms. Lotame uses cookies and other identifiers to track online behavioural, demographic and technographic data; they don’t receive information such as your name and email. Lotame can also receive anonymous data segments, such as user IDs associated with people who have been registered members for a certain length of time. Lotame stores data on average for 9 months, and in special cases for up to 18 months. Lotame’s privacy policy:

Controlling your personal information

We may use your personal information to send you promotional information containing messages about AW or third party products and services. If you do not wish to receive such information please ensure that you opt-out of receiving such information as appropriate.

If you have consented to receiving such material you may opt-out at a later stage from:

» Emails – by clicking on an email unsubscribe link;
» Post or telemarketing – by writing to AW, 21six Sport Ltd, New Barn, Vicarage Farm Business Park, Winchester Road, Fair Oak, Hampshire, SO50 7HD.

You may request details of personal information which we hold about you under the General Data Protection Regulation 2018. If you would like a copy of the information held on you please write to AW, 21six Sport Ltd, New Barn, Vicarage Farm Business Park, Winchester Road, Fair Oak, Hampshire, SO50 7HD.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us or email us at [email protected] as soon as possible. We will correct any information found to be incorrect as soon as possible and no longer than a month unless there are reasons as to why we will take longer, in which case we will inform you of these reasons.

Third party disclosure

We may pass your personal information to third parties to enable them to process a request, order or service; or to supply you with a prize in the event you win a competition or in order to obtain professional advice.

We may provide anonymous, non-personally identifiable aggregate information to advertisers and our business partners, including information relating to sales and web-usage, to enable us to sell advertising and monitor the efficacy of our business partnerships.

It is possible that AW could merge or be acquired by another business. If this happens we may share the information that relates to you.

AW reserves the right to disclose personally identifiable information in order to comply with the law, applicable regulations and government requests. We also reserve the right to use such information in order to protect our operating systems and integrity as well as other users.

Any third parties employed by us to process your data on our behalf are subject to contractual obligations to protect the security of your data in accordance with the terms of this Privacy Policy.


Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Warners Group Publications manages everything related to print AW subscriptions and holds all print subscription customer data.

Pocketmags, and its owner, Jellyfish Connect Ltd, manages everything related to digital AW subscriptions and holds all digital subscription customer data.